Have you got the latest Frankie? Did you have to go and BUY it? How passe! Mine just landed in my mailbox, as if by magic.
Actually, my husband bought me a subscription to Frankie for my birthday. I think magazine subscriptions make wonderful presents. Because they're really a series of presents, throughout the year. Do you know someone who loves trashy gossip and fashion aka trashion? You could buy them a gift subscription to Grazie and that would be like giving them a present EVERY WEEK. And who wouldn't want a present every week?
Or maybe you know someone who loves really really good books. You could buy them a subscription to The Paris Review. (My husband did this for me, when we first met, and he's faithfully renewed it every year. Did I mention that he is a truly excellent husband?) It's a quarterly journal, so they would have to wait so long between issues that they would forget all about it. And then it would be a marvellous surprise, which would make them think of you. And because it's really a very classy little number, they would start think of you as a classy little number (if they didn't already), and what's not to like about that?
When it comes to magazine subscriptions, there is something for everyone. So next time you need to buy a gift, get online, click, click, click and voila! Somebody's mailbox will be really really delighted again and again, all because of you. And won't that feel good?